client: U-TURN MEDIA, UNITY MOBILE
One of our most challenging projects so far. We were asked to create a concept for a brand for the Arab market based on a brand philosophy of peace, love and unity.
Our concept was a fashion brand with strong DIY elements. We created a team of people from the Czech Republic, Cairo, Beirut, Amman and Dubai. We provided the client with a business and marketing plan, fashion designs for 3 seasons including accessories designs, a name for the brand and a complete corporate identity, which in the end helped our client to secure a multi-million-dollar investment.